As a talent booker at Vevo, I work closely with label partners to secure original content opportunities for artists. Notable projects include on-location shoots with Camila Cabello, Halsey and Niall Horan, as well as leading Vevo’s partnered campaign with Def Jam and SB Projects to produce four Official Live Performance pieces with Justin Bieber in support of the rollout of his eighth No. 1 album, Justice. I played a key role in expanding Vevo’s global footprint by booking the first original content pieces with artists based in Korea, Japan and the Philippines.

During my time at the TODAY Show with Kathie Lee and Hoda, I produced one of the show’s most popular series, “Ambush Makeovers.” I worked with the segment hosts, Jill Martin and Louis Licari, to select two fans to makeover every Thursday morning and prepped a script for our hosts for the live spot. One of our biggest shows was recorded remotely in Nashville, where I wrote and produced a live piece with Blake Shelton, Darius Rucker and Thomas Rhett. I also wrote and produced segments ranging from trivia games to live celebrity spots.

I got my start in the New York entertainment industry by working as an East Coast NBCUniversal Page. During my time in the program I completed three full-time rotational assignments at the TODAY Show, CNBC and with the NBCU Entertainment PR team.